How To Use Facebook Groups For Business

How to create a facebook group.

How to use facebook groups for business. In this post blogger scott ayres runs down the mechanics of creating a facebook group. Access facebook groups from the explore section of your facebook personal profile. Build a group identity. You ll be busy reaping the benefits of having all your top fans in one place. Has your business ever used a facebook group.

From your news feed click groups in the left menu. In closing facebook groups offer an easy highly effective way to connect with prospects and customers within your industry. Once you click on the groups tab you ll automatically be sent to the discover groups landing page this is where facebook suggests groups for you based on criteria such as pages you ve liked groups your friends are members of and so on. Think of a facebook group as a party. In the search bar at the top enter some keywords for the group you re looking for.

Select whether you d like to join as your profile or your page and click join group. How to use a facebook group in your home business. But in order to create a page you need a profile each page on facebook is attached to a personal account so to get started with your business page you will need to sign up for a personal profile on facebook first. There are so many ways you can use facebook groups for your brand or business. As with your regular social media profiles keep up with looking at your analytics to know what s working.

It can be effective to create a group from your page when it s part of your customers identity like a knitting circle or a yoga teacher training group. Once you have a personal profile the process of creating a facebook. Foster a sense of belonging by using a name to refer to members collectively like cyclists creators yogis or book worms. Customers might be chatting away and forming friendships to last a lifetime. They don t want to join a group in which all you do is try to get them buy your stuff or read your blog posts.

Most important is finding a way to provide value for group members that will keep them active participating in the discussion. Doing so can help you foster more experiences around what people like. You already know that your business needs a page not a profile on facebook. Hopefully these notes have given you some inspiration for your own groups strategy. Facebook groups also now have analytics.