How To Use Facebook Pixel

Navigate to your website in your chrome browser and click the pixel helper icon.

How to use facebook pixel. You can create a custom audience from your website for visitors that you d like to reach with specific facebook ads. The facebook pixel can be used to help build your audience track general or specific conversion events and assists with ad retargeting. Add your pixel name. This is a great way to remind visitors of your brand and helps make sure your facebook ads are shown to the most relevant people. Create a facebook pixel.

Copy your pixel id from the event manager on facebook and paste it into the facebook pixel id field and click publish. For full step by step instructions on adding the facebook pixel to your site visit the help center. Add the facebook pixel to your website. If your pixel s status is no activity yet you can use the facebook pixel helper to troubleshoot the problem. From the install pixel menu choose connect a partner platform to see if a platform you already use has partnered with facebook for pixel integrations.

From your facebook events manager click the hamburger icon in the top lefts and choose pixels. The data gathered from these functions translates to sharper audience targeting ad delivery and more thorough knowledge about how visitors use your website. Select facebook pixel and click connect. If you have access to your website s code you can add the facebook pixel yourself. Name your pixel enter your website url and click create.

Once you ve created your pixel you re ready to put the facebook pixel code on your website. Click connect data sources and select web. Custom audiences use the pixel to match people who visit your website with people on facebook. When choosing the pixel s name keep in mind that with events manager you only get one pixel for each ad account. Choose facebook pixel from the dropdown menu.

This video is a facebook pixel tutorial. Then add standard events to the pixel code on the special pages of your website such as your add to cart page or your purchase page. Enter your website url to check for easy setup options. Click the green create a pixel button. I will show you how to add a pixel to your website i use wix and i will explain what a pixel is and why you migh.