How To Use Facebook Retargeting

How to set up your facebook retargeting funnel and which audiences to target okay now that we ve covered naming conventions and how to create a retargeting ad on facebook funnel let s take a look at which audiences to target.

How to use facebook retargeting. Facebook is a great channel to put your retargeting efforts into as it gives you the opportunity to be where your potential customers already are. With facebook remarketing you can use this data to retarget customers with the specific items or pages they were looking at without them even realising via social media platforms. Locate your audiences option inside your facebook ads business manager. Promote products from your catalog to people who viewed or added those products to their cart. Add text and links to your facebook ad.

Here s how to do that step by step. How to put retargeting to use. If you are logged into facebook and you click that link it should take you to the right page. Click the create audience dropdown and choose custom audience. With your pixel is in place you can start building your audiences.

We often use a blended approach of both conversion and dynamic product campaigns at the bottom of funnel. If you ve never created an audience of any kind before you ll see create a custom audiences button not a dropdown. To run facebook dynamic retargeting ads you must first upload your product catalog. You ll find audiences in the dropdown menu when you click on business manager at the top left hand side of the screen. General advice holds that you should put the retargeting code facebook s tracking pixel on a page beyond the product page such as the add to cart page.

You can create a custom audience from your list facebook pixel data or facebook sdk to specify the people you want to reach with your remarketing campaign. There are a number of different ways you can use retargeting. Once you ve got everything set up the way you want you can use one of these awesome facebook ad preview tools to make sure click confirm. Again you ll find create audience at the top left on your screen. Your pixel or sdk can automatically add people to a custom audience based on the specific actions you re most interested in targeting like people who visit your site homepage or people who view a product but do not make a purchase.

Go to your facebook ads account. When you select your audience choose retarget ads to people who interacted with your products on and off facebook. Your ad will be reviewed and then your retargeting audience will start to see them. Choose a retargeting option. Log in to your facebook ads manager and select audiences.