How To Use Your Facebook Pixel

Go to events manager.

How to use your facebook pixel. The facebook pixel works by dropping a cookie that will track visitors on your website so you can reach out to them later also known as retargeting. Once you ve created your pixel you re ready to put the facebook pixel code on your website. Facebook can help match the people who visited your website or people who ve taken specific actions events on your website to their profiles. Most themes are savvy enough that they have this option available and make it easy as pie. The facebook pixel is a piece of code that you place on your website allowing you to monitor conversions from facebook ads optimise ads build targeted audiences for future adverts and retarget people who have previously interacted with your website.

Then add standard events to the pixel code on the special pages of your website such as your add to cart page or your purchase page. Simply place the facebook pixel base code what you see when you create your pixel on all pages of your website. Add the facebook pixel to your website. Click connect data sources and select web. The pixel helps to optimize ads based on this data gather a targeted audience for future ads and sell your product or service to people who have already taken action on your site.

Name your pixel accept the terms and click next. Click all tools then measure and report and finally pixels. When you re ready to move on select continue. If you have access to your website s code you can add the facebook pixel yourself. A facebook pixel is a code that you can put on your website that tracks conversion rates from facebook ads.

If your status says active you ve installed your base pixel code correctly. The data gathered from these functions translates to sharper audience targeting ad delivery and more thorough knowledge about how visitors use your website. Name your pixel enter your website url and click create. Click create a pixel. The facebook pixel can be used to help build your audience track general or specific conversion events and assists with ad retargeting.

It may take several minutes for your status to update. Enter your website url to check for easy setup options. After you place the pixel code on your website enter your website url and select send test traffic to make sure your pixel works properly. From your facebook events manager click the hamburger icon in the top lefts and choose pixels. Create a facebook pixel.